I AM -- AMEX
Brief- American Express an LGBTQA friendly brand wanted to show their support for the community on the 50th anniversary of Stonewall riots and World Pride celebration in New York.
Challenge- To create social content for global celebrations throughout pride month. It should also drive awareness of the role that American Express plays in backing the LGBTQA community across the 5 key markets (Mexico, Canada, Japan, United Kingdom and Australia).
Creative- What started as a social campaign evolved into a global platform. American Express approached us to help support their LGBTQ network for Pride Month and were so impressed with what we created, it became an international out-of-home campaign, which culminated in an intimate Lizzo concert with all proceeds going to the Stonewall Community Foundation.
Photocall with Lizzo at Times Square Edition Hotel.
CW- Saloni Mittal
Produced By- Ogilvy, New York